In 2000, Satyam incubated a division/company that was know as Satyam Navigation. In the initial days focus (or at least that is what was known to me) of this group was to develop in-car navigation product. I was asked for my view the future of such a system in India and at that point of time I did not see much. My reasoning – instead of buying a car navigation system, I would roll down my car window and in highly populous and friendly India, I will find more than one willing person to help me in reaching my destination!! I had several personal experiences – if you ask for direction – people not just give direction but even offer to sit in car and lead you to the destination! Was I correct in my reasoning?
Krzysztof Kolodziej in his report “Location 2006 Conference – a Report from India” provides a great overview of Indian GPS and Telematics Market. Part of the report reads: “The Indian market is now at $22 million, but there is potential for growth to $448 million in the next three to four years. GPS companies (both local and international) are competing to grab a piece of this Indian market, especially in logistics for tracking cargo and trucks across the country. Prices for GPS devices in India range from $232 to over $2,325. Garmin will bring its 35 different models of GPS devices to India, ranging from $813 for a basic model to $2,325 for a high-end model (route planning with voice prompts). Local company SatNav launched SatGuide, a car navigation device, and is hoping to sell 3,000 units in the first year. This Pocket PC-based device (costing $883) has maps for 10 major Indian cities. Other companies like Sun Micro Systems (India) are building prototypes to provide location-based services for mobile roaming users. Wipro has developed GPS applications for clients such as those in fleet management, location-based services and automatic driver assistance.” His report concludes with the statement – Watch out for the “Crouching Tiger” – it is set to pounce!
India VC Circle blog has a news that reads “Bennett, Coleman Acquires Stake In SatNav Technologies” So there is a future potential and there is action!
I like folks at SatNav. Not because two of the management team folk worked with me at RMSI Hyderabad office, but because these guys thought of a concept, ahead of it’s time in India, have firmly kept their focus on the telematics market and are going great when the market seems to be poised for growth.
But has the situation really changed in India and can’t we still roll down the windows and ask for direction? I can share one of my recent experience. Few days back, I received the following driving directions from one of my friends inviting us to birthday party of his son:
_____________________________________________________________
From South Delhi/Dhaula Kuan/Central Delhi:
1. Come all the way to the Domestic Airport.
2. You will see the sign for Dwarka at the Airport roundabout.
3. Drive towards the sign- it is a straight road that will take you first under a bridge and then over a flyover. It is close to about 8 kms of stretch.
4. Once you get down of the flyover, keep towards the left. And at the first intersection (red light), take a left.
5. Once you take a left, you will see MTNL exchange on your right (other side of the road).
6. Now keep on the right and at the first red light, take a right.
7. Keep driving straight for maybe 1.2 kms, when you will hit a 4 way junction. It does not have a red-light but it is relatively busy. Cross it carefully!
8. Cross this and keep on driving straight. The road will curve slightly to right and then to left. This stretch maybe about 1.5 km or less- I have never measured it.
9. You will hit another 4-way junction- a again a busy junction and can’t be missed. Take a left here and then drive straight.
10. After driving about .7 kms, you will hit a very busy cross-junction. This is Ashirwaad Chowk. On your left will be Pizza hut and Costa COffee. On left, across the road is Akash Institute. On your right will be grocery shops. On diagonally right, you will see Ayushman Hospital. You need to cross this junction. As soon as you cross it, the restaurant will be on your left hand side. There is a big board that says “SHUBHAM VALLEY RESTAURANT.”
___________________________________________________________________
We reached the venue, without the need to roll down window!!! If I did not had the directions, I would have surely required much more time and more petrol(gas) to reach the location!!!
The way directions were provided, by my friend, was really flawless. I felt that it will be difficult to model such directions in an application!! Answer came in my “Feedreader” box today -blog post (3/14) on the Live Maps/Virtual Earth blog – ” Sending Directions the Web 2.0 Way” ! The post describes the feature of Live Map, that allows you to add your own personal driving direction notes on top of the standard driving directions!!!
So what should I conclude on future of in-car navigation/personal navigation/web-direction system for India?
Manoj Misra
PS: Action is picking up on the AUGTICS front and hence a bigger gap in posting the blog!!


