Are we map-literate?

I am getting less and less time to write the blog. Hope that I am able to reverse this trend soon as we get into the next phase of AUGTICS life!! But, I do manage to keep a close track of the development within the Indian geospatial market.

I have been overjoyed looking at the recent developments in the Indian Geospatial industry. In sharp contract to the business model followed by the existing market leaders (Rolta, Infotech, RMSI), there are several companies that are springing up with a product based strategy. In the past I have mentioned about SatNav, RouteGru etc. Couple of days back I met with another company Geotrackers (http://www.geotrackers.com/) started by young IIM graduates, that plans to come up with LBS products and services. There is another company Bannari Infotech – Geo Edge that claims to be a pioneer in location based services in India (are they?)!. Company write up says – “we pride ourselves with having created many world-class pioneering products in the location services industry, often offering solutions not available elsewhere in India and at times even in Asia”.

Also, news of MapMyIndia raising capital from Kleiner Perkins & Sherpalo Ventures (undisclosed amount) escaped industry attention. The money will be used for creating highest quality GIS information. Source: http://www.contentsutra.com/categories/name/Venture%20Capital/

In one of the previous posts, I mentioned that Navteq and Teleatlas are planning to be active in Indian market very soon. Keep your focus on Reliance (ADA), who may spring a surprise in near future by coming up with web-gis/LBS products. Have tasted great initial success with Zapak, if they do plan to launch an LBS product, you will see a lot of publicity.

Clearly, a new trend has set-in and we can expect to see action and war in LBS space in India in the very near future!

But one of the fundamental points that I keep on asking myself – Is Indian population, in general map-literate? Do we really like “reading maps”? Are we good at “reading maps”? Are we “taught map reading at high-school level”? Do we really depend on maps in our day to day lives? The answer, most likely, will be no! We don’t sell maps at petrol pump stations (like in US). We do not find a hood map of a city when we go to a place like (Ranikhet). And we do not see “city map board” in our cities. This fundamental issue may have an implication in adoption of LBS technology in the market. Those who are able to come up with smart non-map based applications, will take lead and those who relay largely on map display based applications, may not get the desired results.

Manoj Misra

PS: “Ranikhet” is a beautiful hill station in Uttarakhand. I spent first 17 years of my life at Ranikhet. You can get a great view snow-clad Himayala range there and Ranikhet gets snow every winter. Forget air-conditioner, you don’t even need a fan in summers!!

Original and different thoughts from Manoj Misra www.manojmisra.com

Are we map-literate?

I am getting less and less time to write the blog. Hope that I am able to reverse this trend soon as we get into the next phase of AUGTICS life!! But, I do manage to keep a close track of the development within the Indian geospatial market.

I have been overjoyed looking at the recent developments in the Indian Geospatial industry. In sharp contract to the business model followed by the existing market leaders (Rolta, Infotech, RMSI), there are several companies that are springing up with a product based strategy. In the past I have mentioned about SatNav, RouteGru etc. Couple of days back I met with another company Geotrackers (http://www.geotrackers.com/) started by young IIM graduates, that plans to come up with LBS products and services. There is another company Bannari Infotech – Geo Edge that claims to be a pioneer in location based services in India (are they?)!. Company write up says – “we pride ourselves with having created many world-class pioneering products in the location services industry, often offering solutions not available elsewhere in India and at times even in Asia”.

Also, news of MapMyIndia raising capital from Kleiner Perkins & Sherpalo Ventures (undisclosed amount) escaped industry attention. The money will be used for creating highest quality GIS information. Source: http://www.contentsutra.com/categories/name/Venture%20Capital/

In previous post I mentioned that Navteq and Teleatlas are planning to be active in Indian market very soon. Keep your focus on Reliance (ADA), who may spring a surprise in near future by coming up with web-gis/LBS products. Have tasted great initial success with Zapak, if they do plan to launch an LBS product, you will see a lot of publicity.

Clearly, a new trend has set-in and we can expect to see action and war in LBS space in India in the very near future!

But one of the fundamental points that I keep on asking myself – Is Indian population, in general map-literate? Do we really like “reading maps”? Are we good at “reading maps”? Are we “taught map reading at high-school level”? Do we really depend on maps in our day to day lives? The answer, most likely, will be no! We don’t sell maps at petrol pump stations (like in US). We do not find a hood map of a city when we go to a place like (Ranikhet). And we do not see “city map board” in our cities. This fundamental issue may have an implication in adoption of LBS technology in the market. Those who are able to come up with smart non-map based applications, will take lead and those who relay largely on map display based applications, may not get the desired results.

Manoj Misra

PS: “Ranikhet” is a beautiful hill station in Uttarakhand. I spent first 17 years of my life at Ranikhet. You can get a great view snow-clad Himayala range there and Ranikhet gets snow every winter. Forget air-conditioner, you don’t even need a fan in summers!!

Original and different thoughts from Manoj Misra www.manojmisra.com

Indian GIS Industry and University Collaboration

Last few weeks were extremely hectic (on AUGTICS front).Travelled to Mumbai (several times), Pune, Bhuvneswar, Puri and Konark and made new associates & friends with diverse backgrounds, in addition to exploring diversity of India. It was truly a very rich and rewarding experience on business and personal front. However, with all the activities, I could not keep pace with blogging. I hope I will be able to find more time in the coming days..

I mentioned in last post that I am very impressed with the quality of remote sensing research work that is bring carried out by IIT-R. Few months back, at at conference at Chennai, I got a preview of the exemplary work that is being carried out by Centre of Remote Sensing at Bharathidasan University, in the field of natural disaster mapping & mitigation (Seismicities, Landslides, Tsunamis, Flood etc). I also saw a discussion list on Yahoo Group (GIS India) where someone is collecting names of institutes offering GIS course and I noticed that the list contains names of over 60 institutes (on last count) and almost each of the top university in India now runs a GIS department. I do not know (comprehensively and fully) details of the research work that is being carried out in these labs, but one can safely assume that significant quality thinking is going on in the labs.

One reason for arriving at the assumption is the learning from interviewing the graduates from many of these universities – one point is loud & clear that the quality of education and research focus in the institutes is relatively good. Yet another point that stands out clearly is that when many of these students graduate and seek jobs in Indian GIS industry, they do not get the jobs that are challenging enough – or get into jobs where skills are underutilized.

So what are the reasons for this problem?

During my discussion with professors at some of these institutes & universities, one point came out very clearly – there is very less or minimal interaction between the Indian GIS industry & these institutes. Several great ideas evolves in these labs that can be monetized by the GIS industry, if there is appropriate collaboration. Also, there are several India specific GIS problems, faced by the the GIS industry, that can be tacked by these labs (due to availability of quality resources and R&D focus).

Adena Schutzberg posted a blog, last month, at allpointsblog – Consortium of Ohio Universities on Navigation and Timekeeping ( The Consortium of Ohio Universities on Navigation and Timekeeping, COUNT, includes experts from Miami, Ohio and Ohio State universities and the Air Force Institute of Technology, and will provide expertise to industry professionals and other scientists in those areas. According to Maimi of Ohio officials, COUNT has 40 faculty members, more than 100 students and more than $10 million in annual research funding).

I wish to see such an initiative between Indian GIS industry and the universities!!!

Based on the above points, I am sure that you will agree with me (fully in this case) that there is a need for increasing collaboration between Indian GIS industry and the educational institutes offering GIS courses and carrying out GIS research & development.

How do we increase industry-academia interaction? Give me your thoughts and suggestions and also stay tuned to hear my different view. This time definitely very soon!!

Manoj Misra

Original and different thoughts from Manoj Misra www.manojmisra.com